also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Learn MoreA model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
See An ExampleWriting content in Blog / Video is one of the surefire ways to attracts readers and potential customers. Unlike advertising, relevant content is more valuable to users – something they would actually want to look for and type into a search engine.
See An Examplestands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for your product / services.
Read MoreA website is a crucial tool for businesses to establish their online presence and reach a wider audience. Here are some reasons why having a website is important for businesses.
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